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Google designed the Pixel but contracted with HTC to build it. The Pixel camera app is faster to launch and shoot, gives you better control and uses AI to find the best in a rapid-fire photo burst. A new 12-megapixel Sony image sensor locks focus sooner. Special-purpose Qualcomm processor hardware turns raw sensor data into a finished photo faster while lowering battery consumption. But there's a bigger reason that more people could appreciate Pixel photography. This time, Google's fully controlled the Pixel design and now aims to make it a mass-market phone you'll see in stores and on the streets. Moving beyond Nexus' niche success with developers and Google fanboys is what Google needs to climb the Flickr ranks.

"The ambition is to build the best smartphone in the world," said Dave Burke, vice president of engineering for Android, "When naturally i iphone case we go from Nexus to Pixel, we want to have that much broader audience and hit the premium high end."It's an immense change for Google, which until now relied on companies like Samsung, HTC and LG to make its Android phone software a marketplace success, Now Google designs the phone, buys its components, puts a "G" logo on the back, sells it and supports it, In short, Google is more like Apple, a single company that delivers it all..

Starting at $649 for a 32GB model, Pixels are priced same as the world's highest-profile phones, Apple's iPhone 7 and Samsung's Galaxy S7. The 128GB Pixel costs $749, and the corresponding Pixel XL models cost $769 and $869. If you like Google's sales pitch, you can order now, with the phones arriving in retail October 20. One independent assessment, DxO Labs, gave the Pixel camera its highest-ever DxOMark Mobile score, 89, a point ahead of the Samsung Galaxy S7 and the HTC 10 and three points ahead of the iPhone 7. (DxO hasn't published iPhone 7 Plus results.).

A single electronic connection embodies Google's new approach, It links the image sensor with the motion and tilt sensors so the phone naturally i iphone case knows exactly how the camera is moving, updated 200 times each second, That's crucial for one of the phone's big improvements, digital image stabilization that's now good enough to shoot smooth video while walking, That's in contrast to Apple's approach of stabilizing the actual physical camera component, The main camera on the Google Pixel phones combines a 12-megapixel sensor built by Sony with an f2.0 lens, To the left of the camera is an LED flash; to the right are an autofocus laser and detector and a microphone..

"Having full control over the whole stack made this possible," said Tim Knight, leader of Google's Android camera team, who started working with Sony in 2014. The phone's image stabilization constantly crops and warps the image and repairs rolling-shutter artifacts commonly called the Jell-O effect. "If I shake the phone, it's rock solid," Burke said. The iPhone 7 has the same 12-megapixel resolution as the Pixel, but Google's sensor is physically larger so each pixel -- 1.55 millionths of a meter across -- can gather more light. That helps in dim situations and compensates for the fact that the Pixel's f2.0 lens aperture doesn't let in as much light as the iPhone 7's f1.8 lens.