Here are consumers' biggest gripes with shopping on phones, broken down by age ranges. There are, to put it lightly, a lot of issues. To consumers, phone screens are too small, pinch-to-zoom features aren't available in mobile apps, it's hard to find things easily, and checkout using that tiny touchscreen keyboard is a pain. When people do buy on mobile, they make smaller purchases than on desktops, Adobe found. "You're not shopping, you're buying," said Tamara Gaffney, an analyst at Adobe Digital Insights. "That's a really big problem."Retailers stand to lose billions of dollars in sales if they don't get their act together, Adobe said. And consumers will continue to be frustrated when trying to buy.
You can look iphone case nintendo games ahead to a better shopping experience, even if it takes a few years, "There's still a lot of work that's left to be done," said Matt Barr, Mastercard's senior vice president for digital payments, "But there's clearly a light at the end of the tunnel."eBay said it's adding more organization, personalization and comparison shopping tools to its catalogue of over 1 billion ever-changing listings, That should help the e-retailer fill mobile screens with more relevant information for each shopper..
Robert Broadbent likes browsing on Nike's SNKRS sneakerhead app and JackThreads menswear app, but said he most often uses Amazon or eBay on his phone. There are several efforts involving checkout that might help all those mobile dollars spread around to more merchants. Apple Pay and PayPal are quickly expanding their mobile-payments services to more apps and mobile sites, making it easier to complete purchases. Google's Android Pay, Mastercard's Masterpass and Visa Checkout offer similar services, though all these options need to grow to get broad mobile appeal.
This work is starting to pay off, with this Black Friday marking the first day in US retail history to hit over $1 billion in sales from phones and tablets, "We think the momentum is fantastic and we believe it will continue," Bailey, of Apple Pay, said, Other features coming from eBay and Amazon, like personalization or voice shopping, will be harder for traditional retailers to iphone case nintendo games replicate, Still, some smaller sellers are getting better at the mobile game, offering attractive apps that use big pictures, app-exclusive items and easy browsing to entice customers..
Back on the street in Manhattan, Robert Broadbent, a 29-year-old from Brooklyn, clicked through the JackThreads men's clothing app, which he said was fun to shop even if he wasn't looking to buy anything. "The mobile apps have to offer something better than a desktop," he said. "Give me a reason to go on there."Mobile shopping is often a lousy experience, but things are getting better. You just have to be patient. On a Friday this month in Manhattan's Madison Square Park, I chatted with a handful of people about what it was like for them to buy T-shirts, toothpaste or TVs on their phones. I got an earful.
