Even the US Supreme Court justices were a little befuddled over what to do with the legal saga between Apple and Samsung. The two largest phone makers in the world squared off in the highest court in the land Tuesday over the value of design patents, marking the likely conclusion to a long-running battle that goes back to a 2012 case. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
That's a good start, but Samsung will have a long way to go to win back the public's trust, Samsung, after all, is facing an unprecedented crisis, different elegant faux gold pineapple pattern iphone case even from the massive Volkswagen recall from this year or even the Tylenol debacle in 2010, The Korean electronics conglomerate was in enough hot water after the initial recall, but a second recall of replacement units raises questions about its judgment and ability to release a safe product, From a sales perspective alone, the loss of the Note 7 could cost $2.75 billion, according to Macquarie Research..
The residual effects in terms of consumer perception and its brand could be even more damning, and may extend to Samsung's massive line of products, from refrigerators to televisions to washing machines. The Samsung Family Hub refrigerator may be one of the side products that survives this debacle. "The big cost will be how it hurts the brand," said Simon Blanchard, assistant professor of marketing at Georgetown's McDonough School of Business. "It's going to follow them for quite a while."But not all is lost. Here are the steps, both logical and drastic, that Samsung needs to take to repair its reputation and win you back. (Samsung declined to comment beyond today's statement confirming the shutdown.).
Get proactive, Samsung made a bold move when it recalled the first run of Note 7 phones, Then it got more tentative, The last few days have seen a trickle of statements from Samsung, even as its carrier partners have moved quickly to distance themselves from the phone, Early Monday, the company said it would "temporarily adjust" the production schedule of the phone, By Tuesday, it had shut down completely, That also means Samsung needs to get proactive in getting the roughly 1 million customers who bought a Note 7 to trade in their phones, including elegant faux gold pineapple pattern iphone case the die-hards who'd rather keep the phone and take their chances, The last thing Samsung needs is something more tragic to happen than a few ruined phones and a singed airplane carpet..
"Fortunately, in all these instances nobody got seriously injured," said Carolina Milanesi, an analyst at Creative Strategies. Make good on this disaster. Many Galaxy Note 7 owners didn't just buy the phone -- many likely bought accessories like phone cases and charging docks. Samsung has to go beyond simply offering a replacement for its phones; it needs to make sure every one of its customers is made whole. Samsung said it was already offering a reimbursement on related accessories purchased through carriers, but that policy should extend to third-party accessories as well.
