I don't think it makes sense to shove the Zeiss to the end of the Pro product name, though, since Zeiss optics are the main reason to buy them -- despite the fact that it's a Fellowes product. ExoLens isn't as powerful a brand for people who care. They should wait until the lenses have actually been out for a while and people have begun to associate the "ExoLens Pro" with the Zeiss optics. The first Prime lenses, a 0.6x wide angle, the 2x telephoto and super wide-angle/macro combo, are slated to ship in early 2017 as well.
Editors' note, October 17, 2016: Edited for corrections, Fellowes also rebranded its mobile lens line and announced pricing and availability for iPhone 7-compatible brackets, As with the recent announcement from Moment, all it takes to make iPhone 6-compatible lenses work with the iPhone 7 is new mounting hardware, So goeth Exolens splitting into two lines, ExoLens Pro and Prime; the Pro lenses use Zeiss optics, while the Prime line will be the standard consumer ExoLens lenses, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, live the adventure iphone case which we encourage you to read, Discussion threads can be closed at any time at our discretion..
Here are some memories from others who worked closely with Jobs during his time at Apple. Apple hired designer Clement Mok in 1982 to work on branding for 1984's Mac launch. He became co-manager of Apple Creative Services in 1985 and served as creative director for corporate and education marketing. He's one of the people responsible for the iconic imagery of Apple in its marketing and packaging, including the squiggly line drawings gracing early Mac promotional materials. Another of Mok's duties was to redesign Jobs' business cards when Apple updated its brand identity and logo.
Jobs' obsession with detail went well beyond his business cards, He also cared deeply about the packaging used to sell Apple's products, The sleek white iPhone and Mac boxes, now iconic, wouldn't have happened if not for Jobs, said Tom Suiter, Suiter served as Apple's first director of creative services and helped launch the Mac in 1984, He was also part of a revamp of product packaging, Steve Jobs unveils an iPhone at an Apple developer conference in San Francisco, "When you think about [Apple packaging] and go into an Apple Store today and buy that package, it's such a delightful experience..It's so gorgeous, Apple's known live the adventure iphone case for that, But I was lucky enough to be around when it was really bad."When Apple launched its products in the early 1980s, "packaging was fragmented," Suiter said, Different divisions had different designers who made their packaging distinct from other groups, That "was costing us a lot of money," he said, Suiter's team was tasked with making a new, universal Apple package design in 1984..
They came up with two versions. One was "very cost-effective," the other "at least" triple that price, he recalls. Apple devices, like 2014's Phone 6, still use the company's iconic white packaging. The cheaper version had two colors on corrugated paper stock. "It was very practical," Suiter said. "There was another version that was absolutely gorgeous. It used all of the six colors of the Apple logo. It had the Apple logo on one side and a black-and-white photo on the box."Suiter's team presented the packaging options to the different groups at Apple. "The difference was dramatic in terms of cost," he said. "[We figured] there was no way we could pay that kind of money, and we'd have to go with that [cheaper] version."But Jobs surprised Suiter. "Steve stopped everybody and said, 'No, here's how we're going to pay for it. We're going to take money from the advertising budget. I believe packages are like billboards. When people are carrying boxes around and putting [them] in their cars, it's a moving billboard for Apple so that's what we're going to do.'"Apple still uses a similar design for its packaging today.
