Scoring an iPhone in Madrid. Spaniards like their internet mobile, says a report. A report out this week from Zenith, which researches advertising, marketing and media, says mobile gadgets will account for 75 percent of internet use next year. That's up from 68 percent this year and 40 percent in 2012. Zenith says the figure should hit 79 percent by 2018. Not surprisingly, smartphones are one of the drivers. Zenith says that in 2012 only 23 percent of folks in the 60 markets it covers worldwide had the gadgets. Now 56 percent do. With tablets, those figures are 4 percent and 15 percent. The researcher says phone penetration should hit 63 percent by 2018 and tablets should hit 17 percent.
A global snapshot shows that Spain is currently the mobile champ, with the gadgets accounting for 85 percent of internet use there this year, Hong Kong is second, with 79 percent, and China takes the bronze, with 76 percent, The US is runner-up, with 74 percent, and Italy and India both come in at 73 percent, Zenith also said 60 percent of advertising will be mobile in 2018, At the rate things are going, surfing the net from a regular old computer may soon be a thing of the past, chicago skyline at night iphone case The internet is a yuppie..
Apple shipped a whopping 3.9 million Watches in Q3 2015 and accounted for 70 percent of the total. In Q3 2016 the number was 1.1 million and 41.3 percent. The 2.8 million unit drop accounts for the total 2.9 million unit year-over-year decline reported for the whole market. Apple's shipments accounted for the marked drop in numbers overall, but excluded the rest of the market remained steady at 1.7 and 1.6 million units. Apple's lower numbers are distinct but the explanation has little to do with a market decline.
"Considering how much Apple accounts for the entire market, and its sharp decline from a year ago, its [impact] is very significant," IDC researcher Ramon Llamas said, But not only is it unsound to conclude a drop in sales of a single product indicates a declining market, there are other reasons the numbers are so different, IDC presented its data in an annualised quarterly comparison and that's how it was interpreted in most reports, Ordinarily this isn't a problem, In 2015, for example, Apple sold 225 million iPhones chicago skyline at night iphone case while Android manufacturers sold a combined 1.2 billion phones, according to research firm Gartner, In a very competitive market with billions of smartphones sold, no single manufacturer has the ability to skew the reported numbers, And with Apple, Samsung, HTC and other big brands refreshing phones annually, year-on-year sales reports are more reliable..
The smartwatch market couldn't be more different. Apple is responsible for a much larger chunk of the market. A total of 21.3 million smartwatches were shipped in 2015, according to an IDC report. Apple was responsible for 13 million, a huge 61.3 percent of all smartwatches shipped. Demand for the Watch has a huge impact on market reports. Importantly, unlike mobile phones the Watch was refreshed after an 18-month cycle, throwing the data off when it's compared on an annual cycle. IDC researcher Ramon Llamas noted the Apple Watch was still in its "launch phase" in much of 2015 Q3, which covers July to September. The winding down of production and lead up to the launch of the Watch Series 2 accounts for the lower figures in Q3 2016. The Watch's longer life cycle and IDC's annual reporting resulted in the best and worst quarters being compared, which explains the dramatic 51.6 percent difference.
